Walmart

Brand Campaigns

A 5 year stint on Walmart means we’ve concepted and created many, many seasons of Walmart work. Here’s a look at some of our most special campaigns across allllll the Qs.

Holiday 2022

all the ways
We Holiday

Walmart always aims to celebrate the beauty of real life. But in 2022, we took it one step further and let real people use their own words to craft our holiday campaign.

“All The Ways We Holiday” Anthem :90

we spoke to hundreds of real people

and let their stories guide our creative.

We pieced together our findings into scripts

narrated
by the
real people

And even flew in the storytellers and their families from all over the country to be our on-screen talent.

That’s as “real life” as it gets.

ECD/CCOs: Travis Parr, Nikki Baker, Leslie Shaffer
Copywriter: Sara Cummings
Art Director: Abby Gross
Executive Producer: Daniel Roversi
Associate Producer: Roy de la Maza
Director: Lisa Gunning | Imperial Woodpecker
Line Producer: Tracy Broaddus

Credits

DP: Mattias Rudh
Production Designer: Christian Stone
Food Stylist: Sue Li
Editor: Crandall Miller
Audio: Glen Landrum
Post-Production: Harbor

JOY. FULLY.

Holiday 2021

This first Christmas post-Covid? We went full out. Bigger plans, fuller tables, and a lot of sparkle. Get your cameras ready and let’s Joy. Fully.

Credits

ECD / CCOs: Travis Parr, Nikki Baker, Leslie Shaffer
Creatives: Abby Gross, Sara Cummings
Producers: Elliot Hinds, Charlie Williams
Director: Lloyd Lee Choi | division7
Editor: Scott Butzer | Cabin

Credits

CCO: Nikki Baker
GCD: Craig Love
Creative Directors: Abby Gross, Sara Cummings
Design CD: Daniel Arenas
Art Director: Grace Geary
Producers: Peter McCann, Madeline Vering

Director: Dave Meyers | RadicalMedia
EP: Frank Scherma
DP: Scott Cunningham
Line Producer: Dave Bernstein
Production Designer: Pilli Weeber
Editor: Mah Ferraz | Church
Post-Production: Harbor
VFX: Anne Trotman
Color: Damien Vandercruyssen
Stills Photographer: Cass Meyers