CAMP
LITTLE BITES
Little Bites is all about celebrating kids’ little moments in big ways.
So we created a social series that empowered kids to conquer long summer days… and to entertain their parents, who are counting down the days until September.
“WELCOME TO CAMP LITTLE BITES”
“How to roast a perfect s’more”
“How to make a flower crown”
We shared more “crafternoon” ideas on our organic social, all summer long
CCO: Leslie Shaffer
Creative Directors: Abby Gross, Sara Cummings
Art Directors: Grace Geary, Jacqui Bontke
Copywriters: Kayla Hall, Caroline Stamy, Machen Davis
Producer: Aldo Hertz
Director: Andrew Wonder | Tomorrow
Editor: Collin Goodspeed
Sound: Glen Landrum | Harbor
Color: Sal Malfitano | Nice Shoes
“How to do a cartwheel”
“How to throw the perfect spiral”
“How to blow a bubble”
To encourage kids everywhere to join in the fun, we sent “Activity Badge” sticker books to parent influencers and made downloadable versions available online
Credits
