Here’s to starting
Writers / Creative Directors / Directors
From a backyard trampoline to the Winter Olympics, everyone starts somewhere. For this girl, it was getting her first pair of ice skates from Walmart. For us, it was writing and directing this very spot – which ran during the Opening Ceremony of the 2026 Winter Olympics.
Credits
Directors: Sarby
Production Co: Radical Media
President/EP: Frank Scherma
SVP, EP: Jim Bouvet
Head of Production: Andrea McIntyre
Line Producer: Taeko Masuyama
Director of Photography: Adam Richards
Production Designer: Terry Watson
1st AD: Michael Salven
Editor: Karen Kourtessis, Union Editorial
Sound: Glen Landrum, Harbor
Color: Oisin O’Driscoll, Harbor
Finishing: Harbor Picture Company
Music: Department of Music