A tagline like “A work of Cuisinart” means you respect the creations your foodie consumers whip up. And who better to prove that than a real starving artist from the 16th century? 

In the brand’s first-ever episodic social series, “The Roommates,” Cuisinart’s tools met real artistry. We introduced 2 recurring characters – a Gen Z foodie  and her starving artist roommate, hungry to try her creations – whose comedic contrast broke through the typical product-heavy category. The campaign blended quippy humor with elevated craft to engage younger audiences in entertainment-first storytelling.